It can happen to any organisation, you put in hours of hard work and continue to provide outstanding customer service, but when someone is having a bad day, you could end up with a bad review on a review website or social media! It can hurt you personally and it could definitely hurt your business, if not managed correctly. Managing it correctly can take a lot of the pain out of it and can ensure your organisation is seen as a professional one that cares about customer service! Our 5 simple steps should help you:
Small businesses today assume that setting up a website is the standard of marketing. With the ease of publishing today, you are going to have to do more than just publish a page and get moving forward. If you just set up a page and assume traffic is going to come through, and everything will just work itself out. That’s not really how the infrastructure of today works. The major elements you need to establish right now include several steps after your website launches. Without them, your page will get an initial flurry of hits, then a huge drop off. To avoid setting up a page that gets ignored, consider a few things you need to establish after you launch.Customer Service
If you’re setting up an ecommerce page, this becomes standard. You need to have customer service in place or you will have a huge backlash. When a person orders something online, and you’re dealing with credit card information, shipping, and more, you will need to have someone in place to take calls and answer emails in regards to orders. A lot of variables need to be considered in this regards. If you’re going to take anyone’s money online, whether through ecommerce transactions, donations, or any type of transaction, you have to put yourself in place of the customer for a moment. Without any sort of customer service, your page is going to be dormant in time.Technical Support
Technical support is something that you need to have in place because of several different things. For instance, if your page goes down, you’ll need to have a team in place to bring it back up. Not only that, if someone can’t process a transaction, you should look into the issues that they are having. This goes beyond customer service, it goes into the technical side of your page. If you have a responsive page, scripting could go awry, or you could have to deal with something nefarious, which is not a good thing. Technical support is a major stumbling block for the end user, if there’s no one in place to help.Internet Marketing
Publishing a website is easy. You can do so within a matter of minutes, but after you’ve established your page and domain, how will people find it? Internet marketing is one of the most critical things that you need to put in place to get moving forward online. Without this in place, you’re going to end up losing out on traffic generation in time. Search engine optimization is one thing, but you are going to have a full marketing plan in place to get attention online. Publishing a site today is nothing new, there are millions of pages going up right now, and your site is just one of the many. It’s a mistake to just publish a site and sit back. Internet marketing, customer service, and technical support are all parts of the forward progress you need to establish a legitimate page online today.
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