Every marketer knows that YouTube is a lead generation goldmine with almost limitless potential. However, it's also true that YouTube is very crowded. Every new marketer's problem is How do I get people to see my video instead of the millions of others?The solution? Do effective YouTube SEO, period! Most people, unfortunately are lazy, they upload a video and hope that it will "go viral". Sadly, that will not happen, unless you take the time to optimise your videos for SEO, you'll get unlimited tons of targeted traffic from even one video as long as it is being searched for. Now before I show and explain to you the 3 Advanced ways to doing effective YouTube SEO, make sure you learn more on the following as YouTube ranks videos by these:
It can happen to any organisation, you put in hours of hard work and continue to provide outstanding customer service, but when someone is having a bad day, you could end up with a bad review on a review website or social media! It can hurt you personally and it could definitely hurt your business, if not managed correctly. Managing it correctly can take a lot of the pain out of it and can ensure your organisation is seen as a professional one that cares about customer service! Our 5 simple steps should help you:
Over the next 50 days we will be adding a daily tip to use to boost social media within your business. Some may be simple, but some may be a little more complex. Social Media is a complex world sometimes, but to ensure you get the best out of it for your business, we want to try and assist. Follow us on Facebook, Twitter or Linked In to get these updates daily! We hope you enjoy...
Going online today is a dangerous thing in most cases. You may find that you can set up your computer and within minutes, get hit with a virus. Not only that, today’s viruses are going to cause you to lose out on a lot of different things. Nefarious characters are taking people’s information and using that to sell on the black market. If you want to be protected, you are going to need to have a good security software in place. Amidst the many choices that you can utilize, you’re going to find that ESET Security Software may be the one for you. There are several benefits to using this for home and business, and could very well get you a safety net whenever you’re connected to the internet.Three Rings of Protection
ESET Security has 3 major rings of protection that you can utilize for personal or business options. It comes with an antivirus protection system, anti-theft component, and personal firewall. These 3 things will block out the problems that you will face online, even if you’re not surfing bad websites. You’ll find that even the safest of journeys online could have you facing a serious push in the wrong direction, and these protective elements will give you an opportunity to block things out before they begin. Most people don’t realize that one pop up could install malware, adware, and even steal information through spyware and cookies. With these elements of protection, you’re going to have safety without worry.Separating The Competition
There are a lot of software options that are out there, but only ESET has been given a high grade of protection across individual testing and analysis. In fact, when you look at the competitors and percentage of detectable viral coverage, you’ll find that the company has a 99% success ratio in terms of finding viruses on the fly. That’s 30% higher than McAfee, for instance. Simply put, if you are going to protect your computer, this is the software that’s going to get you above and beyond just shielding your personal information.Not Just Good, The Best
Continued testing, multiple awards, and support is the name of the game with ESET Security Software. You are not just given a package and that’s it. There’s a full scale solution that sets up to help you create balance and protection through a variety of tools. If there’s ever an issue, a top class support system in place to help you get answers on the fly. This very well maybe your ultimate protection on the web today.
Scorpion Creative Media Labs can offer you an excellent deal on ESET online security on its own or as part of a security package. There is a no obligation 14 day trial also available so you can really see how great the software is and keeping you and your business or family safe. Get in touch now to talk about your options!
The tech world has been obsessed with backup systems since the inception of the internet. With the digital age upon us, the stress of having backed up software, data, files of all types and more is more crucial than ever. Instead of putting all your files, information, and data on physical drives, or hosting them on a server, the cloud is not the way to go. That’s where services like Carbonite come into play, and there are several benefits that come through when you go forward within this application.The Need For Protection
Computers are volatile, web servers crash, and even web hosting accounts have a point where they drop information. If you do not have original files stored somewhere safe, you will lose them, plain and simple. It’s for that simple reason that the cloud now exists to take on automatic backups and relay information faster than ever. You can set your back up, have it sync your information and then store it on a cloud storage system for you to use if ever you need it. Without this, you will lose your data, it’s just a matter of time.Enter Carbonite
Carbonite offers a solution that is built to manage your information and data across a network. For small businesses and individuals that need to have all their information synced and protected against crashes, and more, this is the key to moving through proper business elements. Making sure that work stations, services, and complete disaster recovery is in place is what the company does, and protects everything from the ground up. Even if your office were to catch fire and have hard drives destroyed, the service can bring back all your files with streamlined backups that are 100% automated.Personal To Business and Beyond
There are several stages within the Carbonite line up that you can use. You can have a professional suite covered with several work stations, a full hybrid cloud application solution to ensure you get security, cloud integration, and server space to control file backups, and personal options for families that want to ensure their network doesn’t crash or lose valuable photos, videos, and more. Each one is priced annually, and can offer the one thing that you can’t really put a price on, peace of mind.
If you’re going to back up your files, store data, and keep your system running smoothly, you need to dismiss external hard drives and reliance on internal solid state drives. They will not help you in the long term, which is why cloud data and restoration is such a wise idea.
If Carbonite backup is something that interests you, then please do get in touch with us on 01252 279 280 as we have some excellent offers available and we can help you get everything setup and secure!
Children today have an incredible amount of freedom when they get on a computer. It’s different now than ever before, giving young people access to an information super highway that has all sorts of different entrapments within. One search path and a child can be exposed to explicit images, videos, and speech. Shielding them can be difficult at first glance, but it is not an impossible task. The best way to protect them is to look at the clear benefits that come with parental monitoring software for ultimate internet security. This may seem a bit odd to some, but it will pay off dividends in time.Shielding Young Eyes
First and foremost, you don’t want children to see anything that is explicitly sexual. The internet is full of images, videos, and more that can come up on accident. Searching even innocent images online can bring about extreme content, which is why it’s more important than ever to have software in place that will automatically detect these things. Once these things are detected, the pages are completely blocked. If you have software in place, your child will not see a thing before the software eradicates it. The software will auto-detect items, and take them out completely meanwhile parental software will give you a heads up as to the url or search terms that were looked for.Monitoring Internet Usage
How long are your children spending online? If you want to put limits as to how long they are going to be on the web, and you want to make sure that they are absolutely free and clear from staying on too long, software can help. With good parental monitoring software, you could keep up to date with who is logged into your computer, and how long they’ve been on. When you see time stamps, you can set up rules, and even lock up the computer to protect from overuse.Protection Against Viruses
Adware, malware, viruses, and much more are lurking on well to do websites. A child may look up a cartoon program and get hit with adware with ease. With good monitoring software, you can protect your computer from this issue, and allow you a semblance of protection from nefarious scripting and more. Children aren’t always secure in their searches, and could click the wrong banner, link, or download a game that causes serious issue with your computer’s overall system. At the end of the day, the aforementioned benefits are just some of the things that you want to look into when considering getting software for parental monitoring as a whole.
One of the biggest issues that you are going to have as a business that is working with social media today is mastering the marketing side of things. Millions of small business owners have set up profiles, but very few of them are getting any sort of traction. Building an audience that responds to what you’re posting is rough, and a lot harder than you may think at first glance. Social networking is very deceptive, and could end up causing you a great deal of problems moving forward. It’s best to hire an external management company to help you gain leverage within these pages, and there are several benefits that come with it.Time Management
First and foremost, in order to master social media profiles today, you’re going to have to spend a lot of time working through updates, seeing what others post, and trying to work with all the different pieces that come through within this opportunity. You will not be able to just sign up, post a few links and see a herd of migration come through to your site. It doesn’t work that way, and many are finding out that to be quite true. When you hire someone, you will find that they dissect the time, and figure out when to post to get the most interaction, and traction.Building The Audience
The most important part of signing up for social media sites is to get an audience. If you do not have an audience, then you’re going to be wasting space. Getting to a place where you have thousands of people that are responding to what you’re posting is not something that happens overnight. There’s a serious amount of calculation, and cultivation that occurs here. Professional firms know how to manage this and get you the best followers, and leads. Doing it alone could very well suffice for a short span, but in terms of long term elements, you’re going to need help.Results That Show
The number one benefit to hiring a social media firm, is simple, results. The results that you will receive from hiring and working with an external company will manifest results. If they fail to produce, you are welcome to let them go and hire someone else. When you’re doing the work on these sites all on your own, you may not get results, you’ll be trapped in a cycle of trial and error, which doesn’t help anyone out. It’s best to hire someone that can produce results as the main crux of the deliverable they have to position for their service.
You could either benefit from hiring a company to help you gain an audience and influence online, or you could be left standing out in the proverbial cold. Test the benefits mentioned above by hiring a good company, and see how you can dominate these pages with relative ease.
To see how we can help you, please take a look at our Social Media Management services here or give us a call on 01252 279 280.
So many people complained about Windows from the upgrades after Windows XP to the new changeover in Windows 8, that the company went back the drawing board to create a whole new experience. This time around, they changed things up, and kept with their modern approach with a jump over the 9th edition, going with the moniker of Windows 10 instead. This is push forward in the evolution of the operating system, but with a lot of familiar cross over that you may expect from the brand.Personal Assistance and Mobile Integration
Much like Apple has a personal assistant, Microsoft has now introduced theirs, and it’s beyond the scope of what you may think. It syncs everything, helps you with tasks, creates notes, and much more. Cortana is sleek, easy to use, and can help you become far more productive than ever. Integration with your mobile phone is now in place, especially if you have the Windows phone, and are using the two to sync up your life in the right areas. One operating system, multiple devices including Xbox.The Start Icon
For whatever reason, people weren’t able to figure out Windows 8’s schematics, and begged for a start icon. Well, the company has obliged and has gone back to what people using Windows before the 8 jump were used to. There’s a start button, there’s a taskbar, and there are some tiles if you want to use them. Don’t like tiles? You could completely revert to an experience within Windows that harkens to the past you’re familiar with. No matter where you came along to use the system, you’ll have an opportunity to use options from the past as to your liking.Faster Processing
This operating system is lightweight, snappy, and can come free if you already have Windows 8 or before. The company is giving it away and offering deep discounts if you already have an existing build. However, you will find that it will be priced to sell for business and personal computers sooner than later. At the present, the buzz surrounding the operating system upgrade are good, and will most likely continue to sound favorable as tech insiders are starting to see more and more updates, news and media concerning this release of the next big thing from Microsoft.
Microsoft Windows 10 will definitely be a good step in the right direction, as Windows 8 is not getting the same reaction as previous incarnations. But then again, it’s better than the Windows 7 and ME backlash that the company received.
Millions of people in Asian have been displaced or confronted with catastrophic acts of Mother Nature. Looking into the history of weather issues in the area, you’ll see that large waves, hurricanes, and tsunamis are not uncommon. While they may seem far and away for most people, Asian countries know the pain of dealing with these things all too well. It’s for that reason that one company has created an interesting solution to survive such a problem, and it’s starting to take off. A startup named Mukilteo is starting to sell what very well may change the way people deal with survival and brushes with the ocean, and is found with a pod.The Survival Pod
The survival pod is a round item that allows two individuals to step in and brace themselves for what is to come. In the case of rising water, the pods are equipped to move forward with the ocean and survive impacts, and more. They are rooted to the ground and carry a long chain so when water starts to create havoc for individuals, the pods float to the top safely. They are creatively shaped, can withstand shock, and a great deal of impact, without having to worry about the outside world.
Perhaps the most interesting thing about this is that each option comes with an hour of oxygen for each individual that will step into the balls.Taking Off In Sales
At press time, there were already 10 of these sold, and there is far more interest coming as people see this survival element as important. The tsunami zone that people have in Japan and nearby countries can definitely benefit from having one of these in place. The cost right now is $20,000. However, the cost of staying alive during any natural disaster like that of a giant wave, can definitely be offset with this investment. Not everyone is going to be able to afford one of these, but there are interested parties that are looking into them for larger scale issues such as hospital evacuations and more.
This may be early on, but the CEO of Mukilteo has already started envisioning a capsule that can carry 10 people, making this one of the latest and greatest innovations coming out of Japan. As far as survivalists are concerned, this is truly an interesting option for those that could very well face a tsunami or other natural disaster that causes the waters to rise. With this in place, displacement, and certain death may very well be avoided.
Millions of people have websites in place that they feel can go through the next year with ease. While some people have great sites, there’s more to the internet world than just having a standard website. Now the New Year is here, it’s time to reconsider your stance on web properties, and in fact, it may be time to set up a whole new website. 2015 is a good year for a new website, and there are several reasons why you will want to consider this.Increasing Mobility
The standard of web integration today is in regards to mobile phone data protocol. Mobile phones and tablets are now connected to 3G and 4G LTE, which means that millions are no longer viewing pages on their laptops and desktops. Millions upon millions are surfing the web through these digital networks which are slower and less responsive than your broadband connection at home. While that may be the case, you will find that millions of people are using their web connected devices to check in on websites, e-commerce pages, and mobile applications. The reason you need a new site is because it has to respond well to the growing populous of people investing heavily into these devices.Current SEO Standards
Search engines change their mind as to how to invest in search marketing. Search engine optimization standards have changed, and the last major push from search engines like Google came through late in 2014. That means that if you haven’t changed the design, code, or layout of your page after December 2014, your optimization standards are obsolete. If your SEO elements aren't up to par with the latest pushes from search engines, you are going to be left out. Being left out of the biggest search engines, will mean that your site will get ignored from natural indexing, search results, and more. Current standards are evolving, and require you to build new ways to placate the issues others have within these standards. By building a new website in 2015, you can ensure your page gets serious leverage in your niche.Hit 2015 Running
There’s always something grand about publishing a new website. You will find that setting up a new site is an exciting turn for any business. When you work towards establishing a new page, you will hit the ground running in 2015, and you’ll get more attention. People will be curious as to what you’re developing, and what you’re doing in your industry if you publish a new site in 2015. After you get that initial traffic, you will end up with a massive push towards getting more relevance, and conversions to your page. Test the waters and see why 2015 is a banner year to set up a new website.
As 2014 comes to a close, looking back at the digital trends can illuminate what is to come. Most people wait for the turn of the New Year to fully look back, but if you start to take a look at the things that made up the year up to this date, you will realize that the trends are already showcased through digital means across the board. With that in mind, consider the following trends that will definitely make an impact on the next year as well. There are a lot of things to look through, but the following seemed to make a serious impact.The Power of Social Media
Social media continued to flow through a variety of arenas online. However, you are going to find that the trends of note in regards to this solution is a matter of creating narrower niches. Instead of a blanket of marketing, many companies decided to drive through very specific demographics. This is evidenced through the ad networks in social sites that now ask advertisers to consider age, geography, browser, interests, and many other keywords. Not only that, many sub-sites and networks started to jump into the arena, although many have already died down in interest, i.e.; Ello.Active Tech
More and more individuals have invested in wearable devices to monitor their health, push them into fitness and much more. But it wasn't just active elements, some people jumped into the trends of wearable cameras, high definition lenses, and much more. Wearable devices for fitness is one thing, but millions clamored for new “watches” that connected smartphones to the wrist. In 2015, the mighty “Apple” is slated to come out with one of these, and tech analysts are already talking about the influence of what some see as a “wearable” tech revolution.Personalized Internet Marketing
There was a time when marketing a small business didn't require any sort of website at all. However, today, websites and social media integration's should be integrated. Without these pages, businesses trying to compete in many industries, would not be able to gain any sort of leverage. The simplest reason why you need a website, is that it’s the standard amidst online marketing. Without a site, what would you promote? Taking a step forward in regards to standards, is in regards to a responsive site, not just a static web page, and it revolves around mobile compatibility. There are many reasons why small companies should have a good responsive page in place, and it starts with meeting people where they are.The Mobile Push
Millions upon millions of people are surfing the web right now, on the go. Fewer and fewer people are using broadband connections at home. They are using their smartphones, tablets, and other connected devices. The mobile push is not something that is going away, it’s standard, and every single time you hear about a new phone coming out, people line up to pick it up. If the website you publish doesn't look good within the framework of a smartphone or tablet, then you’re going to get left out.Faster Loading
Aside from the “look and feel” of a website, you’ll have to factor in loading times. If a site doesn’t load well within the data push of 3G or 4GLTE, then a person will end up leaving. People today aren’t waiting around like they did in 1999. There was a time where people would invest minutes into loading a website, because that’s what was standard. Today, people have short attention spans, and are not going to sit around and watch your page slowly crawl through their device. It has to load faster, and responsive websites do just that.Mobile Is Not The Future (it’s the present)
People often assume that the wave of the future is digital, mobile devices. Mobile internet and data is here, and it’s the standard amidst millions of different industries. This includes mobile applications that are free, or even “paid”. Look at either the Apple (iTunes) app store or the Google Play store, and you will find that there are millions of apps that are streamlined versions of larger websites, to help create even more market share. To assume that “mobile” is the future is wrong, because it’s right here, right now.
The aforementioned reasons are just a few things that you should consider when building a website. Small businesses need to be responsive, fast loading, and mobile compatible. Otherwise, the company will be left behind in nearly any niche today.
There’s a lot of different updates going on right now through social networks. In fact, it’s one part of the web that thrives at all hours of the day, and it can be seen as a living, breathing community. This is a good thing in terms of internet marketing, as you could reach a large audience with simple means, but it also poses serious risks as well. This becomes incredibly difficult to manage in terms of confidentiality, and information protection. It’s not just for businesses, as personal information can be taken, and now medical records are a concern.The Password Hacks
First and foremost, small businesses have to be careful when putting up any information on social media, including passwords. Passwords that are “weak” are exploited all the time and create havoc for the owners of several accounts. All it takes is for someone to take over your account for a few hours before you notice something is wrong, to ruin your reputation on social media. Passwords hacks happen all the time and sometimes it’s from people you've befriended. Some major companies (Instagram), have taken fake accounts to task as security breaches, and have changed their algorithms. However, there are other sites that haven’t done so, and still loom as an easy gate for hackers and nefarious individuals to hack accounts.Dead Accounts
Some accounts are hacked and exploited because they are “Trojans” in many ways. They are fake accounts, set up to sell “friends”. Look online for “free likes, friends” or anything like that, and you’ll find that a lot of social media accounts latch on as parasites to create serious damage to pages of all types. These dead accounts can be catalysts for confidentiality breaches, as they are easy to trust and end up taking over.Breaches Happen
Look online for security breaches and you will see that it happens all the time. Businesses are targets today, and any number of information can be stolen. It’s for that reason that small business should never pass through any sort of information that could be taken and used for a number of methods of stealing passwords, or taking control and privileges of internet marketing. Even if you have a strong password, and you end up doing everything right, massive outages, breaches, and security issues occur. To ensure nothing gets overtaken, you’ll have to monitor your profiles and any followers, friends, and more to ensure safety online. It’s a progressive issue that is going to continue into the New Year.
Small businesses today assume that setting up a website is the standard of marketing. With the ease of publishing today, you are going to have to do more than just publish a page and get moving forward. If you just set up a page and assume traffic is going to come through, and everything will just work itself out. That’s not really how the infrastructure of today works. The major elements you need to establish right now include several steps after your website launches. Without them, your page will get an initial flurry of hits, then a huge drop off. To avoid setting up a page that gets ignored, consider a few things you need to establish after you launch.Customer Service
If you’re setting up an ecommerce page, this becomes standard. You need to have customer service in place or you will have a huge backlash. When a person orders something online, and you’re dealing with credit card information, shipping, and more, you will need to have someone in place to take calls and answer emails in regards to orders. A lot of variables need to be considered in this regards. If you’re going to take anyone’s money online, whether through ecommerce transactions, donations, or any type of transaction, you have to put yourself in place of the customer for a moment. Without any sort of customer service, your page is going to be dormant in time.Technical Support
Technical support is something that you need to have in place because of several different things. For instance, if your page goes down, you’ll need to have a team in place to bring it back up. Not only that, if someone can’t process a transaction, you should look into the issues that they are having. This goes beyond customer service, it goes into the technical side of your page. If you have a responsive page, scripting could go awry, or you could have to deal with something nefarious, which is not a good thing. Technical support is a major stumbling block for the end user, if there’s no one in place to help.Internet Marketing
Publishing a website is easy. You can do so within a matter of minutes, but after you’ve established your page and domain, how will people find it? Internet marketing is one of the most critical things that you need to put in place to get moving forward online. Without this in place, you’re going to end up losing out on traffic generation in time. Search engine optimization is one thing, but you are going to have a full marketing plan in place to get attention online. Publishing a site today is nothing new, there are millions of pages going up right now, and your site is just one of the many. It’s a mistake to just publish a site and sit back. Internet marketing, customer service, and technical support are all parts of the forward progress you need to establish a legitimate page online today.
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